No two curl patterns are the same, which is why different curls require slightly different routines.

Whether you want to relax or enhance your waves, we’ve created an edit of our best products for curly hair,
focussing on three types – wavy, curvy and coily; as well as shining the spotlight on our bestselling all-rounder.


be curly™ curl enhancer is a one-size-fits-all must-have, that customers buy again and again. It intensifies curl, tames frizz and boosts shine.


Below we talk about the different ways it can be used, depending on your curl type.


For gorgeous waves, focus on layering products. Work confixor™ liquid gel through damp hair, following with be curly™ curl enhancer. This duo works best when activated by heat, so blow dry using a diffuser to create definition.


texture tonic is a versatile staple for wavy hair – use on wet hair and allow to air dry for a mussed-up look; use before blow drying for loose waves; or apply after tonging to make curls appear more tousled. To finish your look, add lasting hold while retaining movement with air control™ hair spray.



Insider’s tip: To set waves, apply texture tonic and divide hair into six sections. Plait each section and allow to dry overnight. In the morning, undo the plaits and gently run your fingers through your hair.


Once customers try be curly™ co-wash, they’re often converted – the sulfate-free wash gently cleanses the scalp while moisturising hair for up to 3 days, reducing frizz and leaving curls
soft and defined.

What is co-washing?
Co-washing is a low-lather, effective method of gently cleansing the hair while preserving the moisture that curly and coily hair craves.

With curly hair, how you dry it can make all the difference to your final look. If you want to go heat-free, apply be curly™ style prep, which adds moisture and curl definition; when hair is dry, finish by applying be curly™ curl enhancer to ends.


If you prefer using heat, create a smooth surface using smooth infusion™ style prep smoother™ – this also defends hair from humidity for up to 12 hours. Apply be curly™ curl enhancer before blow drying to coax curls into shape.


One of the main concerns with coily hair is taming frizz while retaining shape. be curly™ co-wash fights frizz and improves the look of curls, conditioning hair while cleansing the scalp.

If your coils are tight and tangle easily, apply deep conditioning be curly™ intensive detangling masque while in the shower when hair is wet. Comb through with a wide-toothed comb or your fingers to separate curls.


To enhance hold and coax curls into shape, apply be curly™ curl enhancer and begin drying with a diffuser. Scrunch in more product and continue to diffuse for more definition. In between washes, tame flyaways and add shine with light elements™ smoothing fluid.

Did you know? A diffuser is curly hairs greatest companion – curls will dry with more definition and the less harsh speed and heat will help prevent frizz.