Earth Sweet Earth
We’ve been on a mission of caring for the world we live in since 1978, and our journey continues today. From our products to our packaging, we think about our potential environmental impact and we continuously work to maximise efficiency of our packaging and maximise recyclability.
We were the first beauty brand to use 100% post-consumer recycled materials in our PET bottles. When this isn’t possible, we combine post-consumer recycled materials with bioplastic made from sugarcane by-product that won’t compromise recycling systems.