Get the equivalent of 1 free bottle and save 28% plastic with our litre-size collection bottles

20% off all litre sizes*

Get the equivalent of 1 free bottle and save 28% plastic with our litre-size collection bottles**


Code: LITRES20

*Offer is valid until 11:59pm, 31/01/2022. For full terms and conditions click here.

**versus the equivalent amount of product in a regular size bottles or tubes

Shop nutriplenish treatment masques - superfood-infused hydration for all hair types and textures.

NEW superfood-infused hair masques.
4x more hydration,* instantly.

nutriplenish treatment masques: light or deep moistures
96% naturally derived,** cruelty free and vegan.

*Four times the hydration of untreated hair. **From plants, non-petroleum minerals or water. Nutriplenish treatment masques are 96% naturally derived on average per IOS standards.

Aveda is proud to be 100% vegan.

100% vegan—
now and forever

We're setting new standards in high-performance hair care by harnessing the power of plants.

Best Sellers


Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.


Discover our best-selling collections