before and after

In partnership with This Morning Beauty


botanical repair™ strengthening collection.

Award-winning. Plant-derived. Bond-building. 100% Vegan.


Damaged hair is instantly transformed into stronger, softer, healthier looking hair in just one use.*

*Consumer testing on 100 women after using botanical repair intensive strengthening masque once.

Best Sellers

Shop Aveda limited-edition gift sets

Wondrous gifts.
Inspired by nature.

Share extraordinary gifts of nature with everyone on your list. 

Aveda is 100% vegan. Now and forever.

100% Vegan. Now and forever.


Discover our best-selling collections




Plant infused. Sustainability at heart.

Aveda is 100% vegan, cruelty-free, wind & solar powered manufacturing, pioneer in 100% PCR bottles & 90% naturally derived hair

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.