1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses treated with be curly advanced™ coil definer gel or curl enhancer cream vs unwashed hair.
3Ex-vivo testing on tresses treated with be curly advanced™ curl enhancer cream vs untreated hair.
4Be curly advanced franchise is 93%+ naturally derived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
"I'm obsessed with
the masque."
ANTONIA GENTRY, ACTOR
Check out Antonia's go-to-curl products, including
be curly advanced™ intensive curl perfecting masque.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
CLEANSE
TREAT & STYLE
Pick the right routine
for your unique curls and coils
2A-3C
for waves and loose curls
Shampoo
Conditioner
Masque
Primer
Curl Enhancer
3C-4C
for coils and tight curls
Shampoo
Co-wash
Masque
Primer
Coil Definer
Your step by step regimen
be curly advanced™
1. Cleanse
shampoo
Removes build-up without stripping.
Between wash days.
co-wash
Gently cleanses, hydrates and reduces frizz.
2. Condition
intensive curl perfecting masque
Smooths, conditions and adds shine.
Alternate masque or conditioner depending on hair's needs.
conditioner
Detangles and retains moisture until next wash.
3. Prime
curl perfecting primer
Creates foundation for styling products and protects from drying effects of sun.
4. Style
coil definer gel
Adds shine, defines and reduces frizz.
curl enhancer cream
Hydrates, defines and reduces frizz.
72-hour
frizz protection in high humidity1
Up to 2X
shinier curls and coils2
89%
more definition3
93%
naturally derived4
Co-created
by texture experts
A vegan
curl-strengthening peptide
derived from hydrolyzed pea and vegetable proteins fortifies naturally fragile curly, coily and wavy hair types.
Kokum seed butter
deeply nourishes, conditions and provides slip and detangling to help reduce breakage of curls, coils and waves.*
*Excluding be curly advanced™ coil definer gel.
MODEL CURL TYPE: 4B/C
Before: Unwashed hair.
After: Results with be curly advanced™ co-wash,
intensive curl perfecting masque,
curl perfecting primer, and coil definer gel.
MODEL CURL TYPE: 3C
Before: Unwashed hair.
After: Results with be curly advanced™ shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream and coil definer gel.
NEW be curly advanced™
"We created these formulas with thoughtful ingredients
that treat your hair well, so you can feel your best."
RENÉE GADAR, GLOBAL ARTISTIC DIRECTOR, TEXTURE
Hair & Scalp Check
Over 4 million possible combinations, our tool combines powerful data and logic to give you a personalized routine.
4 years in the making
Texture experts and scientists worked together to develop these advanced formulas for more types of curls and coils.