Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity¹, 92% more hydration², and up to 2X the shine³, all while increasing curl definition by 89%⁴.

Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

98% naturally derived⁵. Vegan. Leaping Bunny Approved.

1Ex-vivo testing on tresses.
²Ex-vivo testing on tresses vs untreated hair.
³Ex-vivo testing on tresses vs unwashed hair.
⁴Ex-vivo testing on tresses when used with be curly advanced™ shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.
⁵Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

How to Use

Smooth generously on damp hair. Air dry or blow-dry with a diffuser.

REGIMEN

Wavy and loosely curly hair:
• On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream.
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs.

Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Glycerin, Hydrolyzed Vegetable Protein, Hydrolyzed Pea Protein, Garcinia Indica (Kokum) Seed Butter, Glycine Soja (Soybean) Oil, Behentrimonium Chloride, Polyquaternium-11, Caprylyl Glycol, Citric Acid, Hydroxypropyl Starch Phosphate, Fragrance (Parfum), Linalool, Limonene, Geraniol, Citronellol, Amyl Cinnamal, Tocopherol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

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200ml: Post-consumer recycled tube and cap.

We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets. Our primary manufacturing facility has achieved Zero industrial waste to landfill status.