hair care / All hair care
smooth infusion<span class="trade">&trade;</span> naturally straight

smooth infusion naturally straight

Curl straightener that progressively loosens curls so hair becomes straighter with every use. Plant-derived fibers attach to hair, helping hold your straight style day after day while fending off frizz. Makes straight styling faster and easier.

Aveda's own pure-fume aroma with australian sandalwood and certified organic bergamot, palmarosa and other pure flower and plant essences.

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150 ml
£15.33 /100ml £23.00
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Curl straightener that progressively loosens curls so hair becomes straighter with every use. Plant-derived fibers attach to hair, helping hold your straight style day after day while fending off frizz. Makes straight styling faster and easier.

Aveda's own pure-fume aroma with australian sandalwood and certified organic bergamot, palmarosa and other pure flower and plant essences.

DETAILS

USAGE

INGREDIENTS

RESPONSIBLE PACKAGING

RESPONSIBLE MANUFACTURING

smooth infusion naturally straight
Progressively straightens curls with every use.
• As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz
• Straight styling becomes faster and easier

People tested.

*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.
Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
TIPS FROM TIPPI SHORTER (Artistic Director, Textured Hair) FOR EXTREME CURL
• Begin with smooth infusion style-prep smoother to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
Ingredients: Water\Aqua\Eau , Dimethicone , Cetyl Dimethicone , Cetearyl Alcohol , Dimethicone/PEG-10/15 Crosspolymer , Aloe Barbadensis Leaf Juice , Calophyllum Inophyllum (Tamanu) Seed Oil , Caprylyl Glycol , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Hydrolyzed Wheat Protein PG-Propyl Silanetriol , Glyceryl Stearate , PEG-100 Stearate , Stearyl Alcohol , Tapioca Starch , Hydroxypropyl Methylcellulose , Babassuamidopropyltrimonium Methosulfate , Behenamidopropyltrimonium Methosulfate , Behentrimonium Methosulfate , Polyquaternium-10 , Sodium Chloride , Maltodextrin , Fragrance (Parfum) , Linalool , Citronellol , Citral , Limonene , Geraniol , Farnesol , Isoeugenol , Phenoxyethanol <ILN42864>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
1.4 fl oz/40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
5 fl oz/150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.
DETAILS
Progressively straightens curls with every use.
• As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz
• Straight styling becomes faster and easier

People tested.

*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.
USAGE
Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
TIPS FROM TIPPI SHORTER (Artistic Director, Textured Hair) FOR EXTREME CURL
• Begin with smooth infusion style-prep smoother to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
INGREDIENTS
Ingredients: Water\Aqua\Eau , Dimethicone , Cetyl Dimethicone , Cetearyl Alcohol , Dimethicone/PEG-10/15 Crosspolymer , Aloe Barbadensis Leaf Juice , Calophyllum Inophyllum (Tamanu) Seed Oil , Caprylyl Glycol , Hydroxypropyltrimonium Hydrolyzed Corn Starch , Hydrolyzed Wheat Protein PG-Propyl Silanetriol , Glyceryl Stearate , PEG-100 Stearate , Stearyl Alcohol , Tapioca Starch , Hydroxypropyl Methylcellulose , Babassuamidopropyltrimonium Methosulfate , Behenamidopropyltrimonium Methosulfate , Behentrimonium Methosulfate , Polyquaternium-10 , Sodium Chloride , Maltodextrin , Fragrance (Parfum) , Linalool , Citronellol , Citral , Limonene , Geraniol , Farnesol , Isoeugenol , Phenoxyethanol <ILN42864>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
1.4 fl oz/40 ml: Tube is minimum 62% post-consumer HDPE and up to 38% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
5 fl oz/150 ml: Tube is minimum 59% post-consumer HDPE and up to 41% bioplastic (which is 96% plant-derived and 4% petrochemical). Recycling is limited. Please contact your local recycling program.
RESPONSIBLE MANUFACTURING
First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.

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