Afro and Textured Hair Products

Natural afro and textured hair products don’t have to be complicated. Made from 98% naturally derived ingredients, our natural hair products are made for all hair types whether you have looser waves or tighter coils. From scalp to ends, our range can help intensify your natural textured hair while keeping it healthy and frizz-free. Our lightweight formulas found in the nutriplenish range gently cleanses whether you have wavy 2a hair or curlier 4c hair.



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Aveda Live Streaming



Watch Reneé Gadar's, Aveda Global Texture Artistic Director, masterclass on achieving a beautiful healthy blowdry for all textures without any of the heat damage.


At Home Protective Scalp Care Tips

Hair Color Purefessional and Texture Artist, Naomi Dove, walks us through how to protect our scalp. See how you can keep your scalp healthy while at home.