Afro & Textured Hair

For all curls and coils

Most Loved for Textured Hair

Product Spotlight


Our skincare inspired pre shampoo treatment infused with salicylic acid to remove excess oil and product build up. Perfect for those that wear protective styles for a long period of time.


Shop Aveda's scalp solutions exfoliating scalp treatment instantly reduces scalp oil by 76%

NEW scalp solutions
exfoliating scalp treatment

Your new pre shampoo scalp treatment

Restore your damaged curls




nutriplenish hair care

botanical repair™ intensive strengthening masque: rich

Say goodbye to damaged hair

Scrumptious buttery crème, formulated for deep conditioning. Instantly strengthens and repairs, improving the look and feel of damaged hair.

Restore damaged curls with botanical repairTM

For thirsty strands



Shop Aveda's scalp solutions exfoliating scalp treatment instantly reduces scalp oil by 76%

leave-in conditioner

1 Bottle 10 Benefits
Your new leave-in, that does it all

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Create Your Wash day

From shampoo to leave-in conditioner, build your routine in one place.

Get your Silk Press naturally


Our reformulated Smooth Infusion™ ensures a silky smooth finish for the thickest and curliest hair types.




Natural afro and textured hair products don’t have to be complicated. Made from 98% naturally derived ingredients, our natural hair products are specially formulated to nourish, strengthen, and enhance your hair's natural beauty. From scalp to ends, our afro hair products can help intensify your natural textured hair while keeping it healthy and frizz-free. Made for all hair types whether you have looser waves or tighter coils, our lightweight formulas found in the nutriplenish™ range gently cleanses whether you have wavy 2a hair or curlier 4c hair. Try our range of afro hair products, wavy and curly hair shampoos, conditioners, and styling products today and experience the difference.

Frequently Asked Questions