Afro and Textured Hair Products

Natural afro and textured hair products don’t have to be complicated. Made from 98% naturally derived ingredients, our natural hair products are made for all hair types whether you have looser waves or tighter coils. From scalp to ends, our range can help intensify your natural textured hair while keeping it healthy and frizz-free. Our lightweight formulas found in the nutriplenish range gently cleanses whether you have wavy 2a hair or curlier 4c hair.



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Aveda Live Streaming



Watch Reneé Gadar's, Aveda Global Texture Artistic Director, masterclass on achieving a beautiful healthy blowdry for all textures without any of the heat damage.


At Home Protective Scalp Care Tips

Hair Color Purefessional and Texture Artist, Naomi Dove, walks us through how to protect our scalp. See how you can keep your scalp healthy while at home.




Unsure about how to care for your natural textured hair?

The below table was created by Reneé Gadar, Aveda Global Texture Artistic Director, to help you create the perfect cleanse schedule for your hair type.

Just click on your hair type to reveal the dropdown explaining your ideal wash and co-wash schedule plus tools and heat you should be using.


Cleanse Schedule for Natural Textured Hair


Plant infused. Sustainably at heart.*


*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty. **As of 2019, all products manufactured are 100% Vegan. And we are committed to having all vegan products on shelves by January 1, 2021. ***Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.