High-performance without compromise: At Aveda, we believe that you shouldn’t have to sacrifice efficacy when choosing vegan products. This forward-thinking philosophy helped to inform our 100% vegan pledge, driving innovation at all levels.
Why vegan ingredients
Vegan ingredients are ingredients that are not animal or animal-derived. Although we’ve been cruelty-free since our inception—and always “people-tested”—a limited number of Aveda products have historically contained honey and beeswax-derived ingredients. By formulating 100% vegan, we’ve taken a landmark step to fulfil our founding mission to honour the Earth, and its inhabitants.
Responsible & transparent sourcing
Our ingredient sourcing process is as responsible and transparent as possible. Our ingredients come from all over the globe in order to promote both ecological and cultural diversity in our formulas, and we support our partners and purveyors through fair wages.
One example of responsible sourcing is our partnership with Nisarga, an Indian firm that owns farmland and partners with locally owned organic farms to produce the Ayurvedic herbs found in our invati advanced™ system. . In terms of transparency, we launched a pilot program in February 2019 to use blockchain technology in our Madagascan vanilla supply chain. Blockchain technology provides an immutable reference that can be used to verify the source and quality of ingredients, thus enabling unprecedented ingredient traceability. This successful pilot—one that was pioneering in our industry—provided a strong proof-of-concept for the use of blockchain to increase traceability in complex supply chains, particularly in the sourcing of ingredients for personal care products.