shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced

Your 94%+ naturally derived*
wash day routine

Cleanse, nourish, define and add shine to curls and
coils with powerful, plant-perfected formulas.

*Be curly advanced shampoo, conditioner, co-Wash and intensive curl perfecting masque are 94%+ naturally derrived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.


April 25th is International Hairstylist Day

Celebrate our favourite day of the year with us

Shop trending hairstyles from the runway.

Trending runway hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Join Aveda+ rewards program

Reduce blow-dry time by 50%

& prevent hair breakage.
Free with all orders from £69+. 200ml size gifted.1 T&Cs here.

Hair products in liters
More product.
Less packaging.
Get 4X more of your favourite hair and body care in 30% less packaging* with litres.
Shop Limited-Edition BR Serum
botanical repair strengthening
overnight serum

£15.80 from each purchase**
is donated directly to charity: water projects.

Every drop of water makes a difference. Learn how you can support clean water.

Every drop
makes a difference.

Over 700 million people live without access to safe drinking water. Your support helps change that.

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Plant-powered hair care rooted in nature.


1Based on the purchase of a 1 litre bottle instead of the same formula in 200ml bottles or tubes.

*Laboratory testing on tresses. **From March 24 – September 30, 2024 (or until supplies last), Aveda will donate $20 USD per Botanical Repair™ Strengthening Overnight Serum sold in all participating Aveda locations and online at,, and Aveda websites in participating countries to ‘charity: water’ to help provide clean, safe drinking water to people in developing countries, up to $600,000 USD donation total.*

***The $20 USD donation amount corresponds to approximately 15.80 GBP per Botanical Repair™ Strengthening Overnight Serum (based on exchange rates applicable on January 15, 2024). The maximum total donation amount corresponds to approximately 474,014 GBP (based on exchange rates applicable on January 15, 2024). The actual donation will be paid in USD. charity: water is a U.S. based charity incorporated and tax-exempt in the U.S. and operating globally.

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.