Just launched: The Aveda Icons Set
Worth £121, yours for £45

when you spend £65.*

Includes 3 full-sizes & bestsellers.

*No code needed. Min spend excludes the Aveda Icons Set. Full T&Cs here.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

£10 off any conditioner

when you purchase any full-size shampoo.


No code needed. Full T&Cs here.

Shop limited-edition gift sets

A gift for everyone on your list

Shop our limited-edition hand relief with cherry almond aroma to support breast cancer research.

The power’s in your hands

Your limited-edition hand relief moisturizing creme
purchase supports the life-saving research of the Breast
Cancer Research Foundation® (BCRF).*

Shop invati ultra advanced hair care for thinning hair. Instantly thickens hair.

NEW invati ultra advanced

Instantly thicken the look of hair by 11%*

Experience high-performance botanical actives that deliver visible results for fuller-looking hair.

Shop NEW invati ultra advancedTM


Help every step of the way

Get tips, tricks and expert advice from our team of Invati professionals.
#MyInvatiJourney

How to use?

invati ultra advanced

4-step system + thickening foam

Join Aveda+ rewards program

Earn points with every product

in store, salon or online.

Enjoy free shipping and access to exclusive gifts & events.
Shop trending hairstyles from the runway.
NEW TO AVEDA?

Enjoy 20% off your first purchase

Sign up now to receive your one-time use offer code.

Discover AVEDA

Our online services

Plant-powered hair care rooted in nature

LEARN MORE

*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.