Your hair reaches new heights with this lightweight volumising shampoo for fine hair. The gentle formula removes product build-up and excess oil with a soft gel texture, and leaves hair 4X more voluminous^*.

• 3X shinier hair^*
• Reduces breakage by 85%^**

SUITABLE FOR
• Formulated for fine hair
• Safe for color-treated hair

AROMA
Featuring Aveda’s own Pure-Fume^™ aroma with jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.

WHAT ELSE YOU NEED TO KNOW
Amaranth seed extract
Found in our botanical volumising blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement.

• 95% naturally derived^***
• Silicone free
• Vegan
• Leaping Bunny Approved

^*When using Pure Abundance^™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
^**When using Pure Abundance^™ Volumizing Shampoo and Conditioning Rinse for fine hair.
^***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.

HOW TO USE
Massage Pure Abundance^™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.

REGIMEN
Step 01: Purify with Pure Abundance^™ Volumizing Shampoo

Step 02: Volumize with Pure Abundance^™ Volumizing Conditioning Rinse

Step 03: Protect with Pure Abundance^™ Volumizing Style-Prep

Step 04: Style with Abundant Blowout

Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

<ILN54465>

200ml: 100% post-consumer HDPE bottle.

Please recycle whenever possible.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.