Created by our expert team of texture stylists, this silicone-free formula enhances, defines and protects curls, waves and coils.
Replenish with curl-strengthening peptide derived plant-proteins
Remove impurities and product build-up from hair & scalp
Envelops the curl to protect against humidity and isntantly reduce frizz
Conditioner adds and retains 2x more moisture, and can double as a leave-in to boost hydration by 83%^*
After one wash, curl patterns look healthier and more defined^*

With refreshing citrus Pure-Fume^TM aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

^*Ex-vivo testing on tresses vs untreated hair.

1. be curly advanced^TM shampoo
Massage into wet hair and scalp. Rinse. Follow with be curly advanced™ conditioner.

2. be curly advanced^TM conditioner
Massage into wet hair after shampooing with be curly advanced™ shampoo. Rinse.

Pairing Recommendations:
Before: use a nutriplenish^TM masque for deep moisture, or the be curly advanced^TM intensive masque.
After: use be curly advanced^TM curl perfecting primer, or be curly advanced^TM curl enhancer cream or be curly advanced^TM coil defining gel.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.