With social media brimful of beautiful work created by Aveda Artists, we decided to celebrate this artistry and passion with the #AvedaArtist Instagram Challenge.
The Challenge, which kicked off last fall, invites Aveda Artists to upload original images showcasing their artistry to Instagram and use unique hashtags coinciding with a monthly theme. Monthly winners are flown to Aveda Headquarters for the #AvedaArtist Instagram Challenge Photo Shoot where they receive mentorship from Aveda Global Artistic Team members, as they create beautiful looks for the professional shoot.
This January saw the first #AvedaArtist Instagram Challenge Photo Shoot and we could not be more inspired by this amazing group of individuals who spent two days creating stunning hair cuts, colors, styles and makeup looks. Mentoring for the group were Janell Geason, Aveda Global Artistic Director, Makeup; and Ian Michael Black, Aveda Global Artistic Director, Hair Color.