Whether you already have colour treated hair or are looking to colour your hair for the first time, maintaining hair strength and protecting against damage are common concerns. We caught up with Ian Michael Black, Aveda Global Artistic Director for Hair Colour, to get his recommendations and tips for treating damaged hair. His first word of advice: Add the botanical repair™ system to your hair care routine.
Vegan and cruelty free, this 93% naturally derived* system helps strengthen hair to prevent future breakage and protect against damaged hair from the inside out. botanical repair™ is our revolutionary approach to strengthening hair. “Strengthening the hair is the number one concern for consumers in many parts of the world. I’ve been amazed at how effective this product really is in helping prevent damage to the hair,” says Ian.
Ian explains that the guest’s typical concerns during hair colouring are around compromising the hair’s condition, strength and shine. With botanical repair™, all of these concerns are remedied.
Protecting colour-treated hair
At Aveda, we use a range of essentially damage-free and 93% naturally derived* professional hair colour products as botanical repair™ colour treatment is the perfect addition to your next service.
This 10-minute** professional treatment uses plant-derived molecules to strengthen and protect colour treated hair while building strength in every strand, leaving you with stronger looking*** hair.