- enrich colour -

Blonde is often the kindest colour for every complexion and best complements most skin tones, as lighter shades help to lift and brighten the appearance of skin. We divide coloured blonde hair into two…

COOL: blue malva shampoo and conditioner adds brightness to blonde or silver hair, enhancing cool tones, while neutralizing brassiness. It’s also enriched with coneflower, known for its ability to intensify colour.

WARM: camomile shampoo and conditioner brightens, highlights and illuminates lighter shades of hair. It’s enriched with beta carotene, a key ingredient which helps to enhance golden tones.



As well as essentials to enrich, we also have a color conserve™ range to protect.

color conserve™ daily colour protect is a leave-in treatment that triple-protects – this includes helping seal in colour and helping to protect against environmental stressors and UVA/UVB damage.

Top tip: Every few washes, swap your blue malva or chamomile shampoo and conditioner with color conserve™ to gentle cleanse and help extend the vibrancy of colour-treated hair.


Blonde shades really suit textured looks, with highlights addding depth to tousled tresses and up-dos, such as halo braids. texture tonic is a versatile must-have which can be used before blow-drying for loose waves; scrunched into wet hair and left to air-dry; or spritzed on dry, tonged hair to create a more natural look.


For a complimentary colour consultation, visit your nearest Aveda salon. Ask about our Full Spectrum Demi+™ Custom-Deposit Treatment Hair Colour™ – 93% naturally derived*, cruelty-free colour which injects hair with instant healthy shine and improves the condition of damaged hair.

*From plants, non-petroleum minerals or water



Our feed my lips™ lipsticks are expertly designed to match your lipstick to your hair shade.
Click your hair colour below for personalised suggestions.