Learn more about our environmental initiatives

Environmental leadership and responsibility.

A force of nature since 1978.

The wellbeing of animals, people and planet guides our
ingredient selection and sourcing practices:

• 100% vegan ingredients
• Suppliers held to social, ethical and environmental metrics
• Sourcing communities benefit from meaningful, on-the-ground programs
that protect and enhance their environmental and social ecosystems

Our key ingredients.

See what they do and where they come from.

DIVE IN

Blockchain tracing.

We track our ingredients from the source
to ensure quality and responsible practices
throughout the supply chain.

TAKE A LOOK

Naturally derived¹ aromas crafted from plants and flowers.

All our aromas are created and manufactured in-house.
We artfully layer each aroma and match it to its product to
create a mind-body connection.

Our B Corp^™ Certification².

We meet high standards of verified social
and environmental performance, transparency
and accountability in the world.

READ ALL ABOUT IT

Minimal packaging with maximal recyclables.

For over 20 years, our packaging decisions have been guided
by responsible principles and creative passion.

• Reduce the size, weight and production processes of packaging whenever possible

• Offer packaging that can be widely recycled whenever possible

• Use as much recycled content/PCR as commercially possible without
affecting the efficacy of the product

• Challenge suppliers to innovate their packaging using a sustainability lens

THERE'S MORE

We are proud to have been the first beauty company to use 100% post-consumer recycled PET in
a product package. Today, 95% of PET bottles and jars contain 100% post-consumer recycled resin
and more than 80% of our HDPE bottles are minimum of 80% PCR resin³.

Our approach
to Responsible Manufacturing

In 2007, we were the first beauty company to begin manufacturing with 100% wind power at its primary facility. Today, we use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus, wind power.

THERE'S MORE

Aveda.com is powered by renewable electricity⁴.

¹Per ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.
²Aveda’s B Corp™ certification includes Aveda’s corporate headquarters, Aveda products produced at its corporate headquarters, and Aveda corporate-owned retail stores.
³Based on FY22 production volume shipped to distribution facilities.
⁴Aveda is providing funding to the Seldovia Forest Carbon Project to offset CO2e emissions from deliveries made from our Aveda UK fulfillment center to our consumers' home delivery addresses (excludes buy online and pickup in store, Amazon, and same-day delivery). The Seldovia Forest Carbon Project protects 15,900 acres of forest land near Seldovia, Alaska to reduce impacts from mining, logging, tourism, and real estate. Seldovia Forest Carbon Project (CAR1292) adheres to ARB Compliance Offset Protocol for U.S. Forest Projects adopted June 25, 2015 and is sold by 3Degrees Group, Inc. These credits are independently verified by SCS Global Services.
⁵The electricity used to power our e-commerce data center in The Americas is covered by renewable energy certificates.

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