Because aroma is at the heart of every Aveda experience, we've got the complexity of creating scents using flower and plant essences down to a fine art - we call these pure-fume™ aromas and they're signature to us.


Based on your hair type and desired results, this hair care guide will help you find your perfect match. Got a favourite already? You'll love our limited edition sets. 



Normal hair types.

shampure™ is all about nurturing. For hair, this means weightless, long-lasting nourishment. For skin, this means all-day moisture.

The calming aroma of shampure™ is something we're renowned for. It's created with 25 pure flower and plant essences, including organic lavender, petitgrain and ylang ylang.

"It has a divine fragrance that leaves my hair smelling gorgeous all day."

Sharon, Leicestershire


cherry almond

Hair types from normal to dry hair will love this.

With cherry almondthink touchably soft hair, weightless bounce, beautiful shine and lots of nourishment!

The aroma of cherry almond is really special - a sweet, juicy floral pure-fume™ containing 38 flower and plant essences
including tonka bean, certified organic orange and ylang ylang.

"The aroma is gorgeous, cherry blossom and almond - mmmmmm!"

Anna, London

  • 250 ml £24.00

  • 1 litre £81.50

  • 50 ml - travel size £12.50

  • 200 ml £27.00

  • 50 ml - travel size £12.50


rosemary mint

This is our favourite for oily or fine hair, but it's suitable for normal hair types too.

Clarifying is the key word. rosemary mint hair care purifies with micellar technology, which attracts and helps remove impurities. 

Hair is left feeling squeaky clean and shiny.

Invigorating! With ceritified organic rosemary, peppermint and spearmint, it's proven to help energize, awaken the senses and improve focus.

"Invigorating, refreshing smell - fabulous first thing in the morning."

Suze, Cornwall