IF A COLOURIST CAN DREAM IT,
AVEDA HAIR COLOUR CAN CREATE IT

Rich, radiant brunette, high-lift blonde, fade-resistant red – even vibrant purple results are achievable with Aveda Hair Colour.


Full Spectrum™ Permanent is formulated to be true to tone, provide maximum grey coverage and improve the condition of damaged hair.

A signature blend of protective plant oils, including certified organic sunflower, castor, jojoba, coconut and babassu, help condition hair and provide radiant shine with essentially damage-free results.

POSSIBILITIES AS INFINITE AS YOUR CREATIVITY

Create one of a kind, customised formulas for every guest with a palette of primary Pure Pigments, secondary Pure Tones or subtle Pastel Tones.


Combine with natural or colourless bases to create limitless shade possibilities. Choose from high-lift, permanent, demi- and semi- permanent option.


HAIR COLOUR TO FEEL GOOD ABOUT

• 93% naturally derived*
• Cruelty-free
• Vegan
• Manufactured with 100% wind power**
• Formulated without synthetic glycols, phthalates, BHT, kathon, nitro dyes or parabens

*From plants, non-petroleum minerals or water.

**Through renewable energy credits and carbon offsets.
 

HAIR COLOUR THAT GIVES BACK

Certified organic conditioning oils, such as the sunflower, castor, jojoba, coconut and babassu oils contained in Full Spectrum™ Permanent, help condition hair and provide radiant shine. They also support organic farming, which follows strict standards of agriculture that are better for the Earth.

 

Aveda’s purchase of certified organic babassu oil, processed from nuts gathered by the women of Maranhao, Brazil, helps them support their families and strengthen local communities. It also helps protect the intricate ecosystem of the rainforest in the fight against climate change.

PURPOSEFUL PACKAGING

Appeals to eco-aware guests and stylists. Aveda Hair Colour cartons are made with a minimum of 77% post-consumer recycled (PCR) fiber, Forest Stewardship Council™ (FSC) certified.

 

Caps are made with 100% recycled polypropylene, 85% PCR.*

*With the exception of Full Spectrum Vibrants™

HIGH-PERFORMANCE TECHNOLOGY

Green tea extract acts as a secret weapon in every Full Spectrum™ Permanent, Full Spectrum Deep™ and Full Spectrum Demi+™ formula.

 

Instead of relying on synthetic couplers alone, Aveda adds green tea extract to the process, which helps provide broader shade possibilities.

SUMMARY OF OUR COLOUR RANGE

AVEDA SHINE TREATMENT

For hair that shines on. In as few as five minutes*, guests can have shiny hair through up to 20 washes, with the 93% naturally derived** Shine Treatment.

 

*Processing time

**From plants, non-petroleum minerals or water

WORLD-CLASS COLOUR EDUCATION

Learn from masters around the world, when you want, where you want, how you want.

• Foundational techniques
• 24/7 online learning on Aveda PurePro™, including our award-winning hair colour e-learning program
• Live classes available in-salon, in your region and in creative capitals around the world
• Seasonal trend technique guides with accompanying how-to videos
• Exclusive events, including Aveda Congress, Master Jam and Aveda Jam

GROW YOUR HAIR COLOUR BUSINESS WITH AVEDA

Business driving 360⁰ consumer hair colour campaigns. We provide consumer hair colour campaigns designed to bring new guests into your salon – and the in-salon marketing materials to support their conversion once they’re in the chair.
 

• Social media toolkits, including storytelling videos
• Website communications, email templates, posters, mirror talkies and referral cards, to support your marketing efforts
• Monthly hashtags based on current trends for colourists to share their craft on social channels
• Service descriptions for your salon menus and the formula and technique information colourists need to recreate and customise the looks for their guests

QUOTES

Learn from masters around the world, when you want, where you want, how you want.
 

“As a colourist I need to think outside the box, Aveda provides me with completely customisable results meaning every hair colour is beautifully unique to me and my guest.”
- Joe Hill, Aveda UK Colour Specialist
 

“The colour results are unique and individual with many visual dimensions.”
- Jo McKay, London, UK
 

“Aveda colour offers everything we are looking for in a colour brand. Creativity & a healthy sustainable option for our team & guests. Our guests know how good their hair looks & feels, ensuring high retention & sales growth for the salon.”
- Nicholas Graham, Nicholas Graham Salon, Bangor Ireland
 

“Many of our clients are looking for healthy shiny hair and now we are able to deliver this alongside a terrific array of exciting shades and tones for the most daring to the colour shy”
- Gina Conway, Gina Conway Salons and Spas
 

“Aveda colour represents individuality. With the ability to customise a colour pallet in this way, no path is left undiscovered.”
- Rea Crook, Gary Ingham Salons