Learn how we give back to the community

Mission of care for the world.

Our mission at Aveda is to care for the world we live in, from the products
we make to the ways in which we give back to society. At Aveda, we strive
to set an example for environmental leadership and responsibility, not just
in the world of beauty, but around the world.

Horst Rechelbacher, Founder

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As the first company to sign the Ceres Principles in 1989, we have long supported
helping tackle some of the world’s biggest sustainability challenges, including climate
change, water scarcity and pollution, and inequitable workplaces.

We partner with over 100 nonprofit and NGOs
around the world.

These collaborations fall into three categories.

Clean water.

703 million people globally lack basic access to clean and safe drinking water^*.
We have a formal annual commitment to donate to nonprofit environmental
organisations working to provide and protect clean water through our annual Earth
Month campaign.

Since 1999, we have raised over $71M for these partner groups, providing
clean water for over 1.5 million people in need and protecting thousands of
watersheds in communities around the world.

Today, we collaborate with charity: water, an organisation that has completed over
150K projects since 2006 and brought clean water to over 18M people in need in 29
countries around the world^**.

Since our partnership began in 2018, we have raised over $5.7M: Enough to impact
over 131K people in India, Nepal, Madagascar, and Ethiopia. Each year, that number
continues to grow.

Every cent raised and donated to charity: water during our campaign goes directly
to clean water projects.

Clean water changes everything: The lives of individuals, their communities
and, in turn, the world.

HERE’S HOW

TIME
Access to clean water means people
don’t have to travel far distances in
search of it.

EDUCATION
Children aren’t missing school
because of water-based illness and
have more time to study.

HEALTH
Communities are stronger and
healthier when they have safe
drinking water.

PROSPERITY
Women have more agency to earn an
income and support their families.

^*Please note, this link will take you directly to charity:water.

Community story.

Clean water gives people time back
in their lives. For Maya Devi, that
time means precious time for family.
For her daughter Sarmila, it means
time for education. And overall, it
means time for each other. Hear from
both of them how clean water changes
everything.

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2
Mission Partnerships.

Community, human rights, preserving and enhancing biodiversity, and helping mitigate climate
change. Our mission partnerships address some of the biggest issues facing our planet today,
on top of a commitment to ensuring safe and protected water on a local level.

The Yawanawá.

A 32 year ecosystem protection partnership
with the Yawanawá people of northern Brazil.

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3
Additional partnerships.

The Breast Cancer Research
Foundation® (BCRF)
for cruelty-free research.

BCRF is a nonprofit organisation founded
in 1992 by Evelyn H. Lauder and is the
only national organisation strictly
dedicated to funding clinical and genetic
research on breast cancer at
medical institutions across the country, including
Columbia University.

OUR EVENT

Every October, a portion of the purchase price from each sale of our hand relief™
moisturising creme is donated to BCRF. Since 2001, we have raised $7 million to help fund
BCRF cruelty-free breast cancer research that explores potential environmental causes and
links to breast cancer.

Audubon Minnesota & University
of Minnesota Bee Squad.

Aveda's corporate campus in Blaine,
Minnesota is situated on 58 acres
of National Wildlife Federation–certified
wildlife habitat. Our corporate campus
is home to multiple honey bee colonies
managed by the University Of Minnesota
Bee Squad.

^*WHO/UNICEF Joint Monitoring Programme 2023.
^**Estimate, final impact figure to be determined when all projects are completed giving these communities the access to clean water they need to survive and prosper.

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