Volumising shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.• acacia gum helps fill out fine hair• use with pure abundance™ volumizing clay conditionerSave money and save plastic when you buy a litre.• Litres cost 20% less per ounce*• Litres use up to 28% less plastic* *Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle. Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Massage into damp hair. Follow with Pure Abundance™ Volumizing Clay Conditioner.

Ingredients: Water\Aqua\Eau, Sodium Coco-Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Babassuamidopropyl Betaine, Sodium Chloride, Acacia Senegal Gum, Aloe Barbadensis Leaf Juice, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Laureth-3, Trisodium Sulfosuccinate, Glycerin, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Polysorbate 20, Fragrance (Parfum), Limonene, Geraniol, Linalool, Citronellol, Eugenol, Benzyl Benzoate, Maltodextrin, Sodium Citrate, Magnesium Sulfate, Sodium Gluconate, Potassium Sorbate, Polysorbate 80, Magnesium Nitrate, Sodium Sulfate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Bixa Orellana Seed Extract, Annatto (Ci 75120) <ILN45649>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Minimum 80% post-consumer HDPE bottle. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.