Aveda Cares

Animals and Aveda


Aveda was born committed to being cruelty free and has always opposed the use of animal testing. Our products are “people-tested.”

This is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978.

We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world. Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it.

In 2022, Aveda received approval under the Cruelty Free International Leaping Bunny Programme, the globally recognisable gold standard of approval for cruelty free products.
 

Our animal testing policy


Aveda believes that cosmetic products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All Aveda brand cosmetic products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org

Our proudest achievements:


In 1989, we were the first company to sign the Ceres Principles for corporate responsibility, which call for the safeguarding of the Earth and "its inhabitants."

As of January 1, 2021 Aveda is 100% vegan.

Our Blaine, Minnesota manufacturing plant is certified as a wildlife habitat by the National Wildlife Federation. We worked with NWF to create “drive with care” signs that would help protect wildlife on our campus.

We work with Audubon Minnesota to enhance the nesting habitat on the grounds of our Blaine, Minnesota headquarters. This has included the construction of a chimney swift house, a purple martin house, wood duck nesting boxes, and bluebird houses.

We have supported Audubon's Upper Mississippi River Initiative through the Aveda Earth Month program since 2007, directly funding water quality work that helps protect and enhance river habitat for birds and other wildlife.

Since 2010, we have collected used cell phones from our employees to donate to the Recycle for Rainforest Project sponsored by the Minnesota Zoo. Currently, funds from this program support the conservation efforts of the Goualougo Triangle Ape Project (GTAP) in the Republic of Congo (West Africa).

We have supported animal relief during natural disasters, donating to the Animal Humane Society in the wake of Hurricane Katrina and to the National Wildlife Federation after the Gulf Oil Disaster.

Over the past decade, our network has raised over $8 million for grassroots organisations that help protect endangered plants and their environments, including the animals therein.

We support the Endangered Species Act and, in 2006, we sent more than 500,000 signatures from our network and guests to the United Nations and the White House to support it.

We practice bee friendly gardening at our headquarters in Blaine MN and provide a honey bee haven with access to pesticide-free food, shelter and water.


help support breast cancer research


Every year during Breast Cancer Awareness Month, Aveda releases a limited-edition of our best selling hand relief™ moisturising creme, and donates a portion of the purchase price from each sale to The Breast Cancer Research Foundation® (BCRF) for cruelty-free research ($10 USD of purchase price in 2021).  BCRF is a nonprofit organisation founded in 1992 by Evelyn H. Lauder and is the only national organisation strictly dedicated to funding clinical and genetic research on breast cancer at medical institutions across the country. For more information about BCRF, visit bcrfcure.org.

 

SUPPORT CRUELTY-FREE RESEARCH

Donations from Aveda are used to fund cruelty-free research exploring environmental causes and links to breast cancer such as exposure to toxic chemicals and pollutants. For many years now our funding has been directed to a specific research project at Columbia University in New York that studies the interaction between environmental exposures and genetic susceptibility to breast cancer. Future funds will support this or similar projects.
 

GIVE YOURSELVES A HAND

Your contributions to cruelty-free breast cancer fundraising through Aveda have added up to more than $7 million since 2001. This money comes not only from corporate contributions, but also from employees and guests who have an opportunity to donate to the Breast Cancer Research Foundation® through fund-raising activities held by the Aveda network throughout the month of October.


breast cancer health tips

Now do this for yourself and all the people that love you. Simple life style changes and routine doctor visits can make all the difference. Early detection saves lives—in fact breast cancer that's detected early and localised has a 98% cure rate.*

 

KNOW YOUR BODY
Examine your breasts regularly and report any changes to your physician.

 

GET SCREENED
See your doctor regularly for breast exams in your 20s and 30s.
Get an annual mammogram if you are 40 years and older, or earlier if you are high-risk.

 

STAY FIT
Make friends with vegetables and fruits. Their fiber, anti-oxidants and other nutrients can help.

Maintain a healthy weight. Extra weight means extra risk.

Limit your alcohol intake and toast to a healthier life.

Do not smoke, and quit if you do.

Work out, often. To reduce your risk of breast cancer the American Cancer Society recommends 45 to 60 minutes of intentional physical activity for 5 or more days a week.

 


Aveda Mission Partnerships


Aveda partners with over 100 nonprofit and NGO organisations around the world united in a common goal. Globally, they support the United Nations Sustainable Development Goal to ensure access to safe and affordable water for all with a focus on Aveda’s sourcing communities. Locally, they protect clean water in communities where their Aveda network, employees, guests and consumers work and live.

In addition to their core focus of clean water, Aveda’s mission partnerships focus on benefitting community, supporting human rights, preserving, and enhancing biodiversity and helping mitigate climate change.

Aveda Mission Partnership Examples


Aveda and the Yawanawá




Caption: Yawanawá Community, Brazil  


Aveda has partnered with the Yawanawá, an indigenous people of Acre state in northern Brazil, for 30 years. What began as a sourcing partnership for the ingredient urukum (a natural red dye) has evolved into an ecosystems protection partnership to help safeguard their critically important territory in the heart of the Amazon.

To date, through a combination of ingredient sourcing, direct corporate giving, and funds raised by Aveda employees, the Aveda network and consumers through Earth Month, Aveda:

• helps protect and preserve 450K acres of pristine Amazon rainforest from deforestation, preserves hundreds of waterways including the Rio Gregorio, and prevents the release of approximately 35 million tons of CO2 into atmosphere, if these lands were not preserved

• helps protect thousands of endangered plant and animal species including the Blue Morpho Butterfly and the red-eyed tree frog, both critically important to biodiversity

• helped establish a sustainable food security program, funded schools and provided scholarships for young leaders

• provided access to clean water, sanitation and hygiene for the Yawanawá community

To learn more about the Yawanawá, please visit www.ascy.org

 

Aveda and Kailash Satyarthi Children’s Foundation


Aveda has partnered with Kailash Satyarthi Children’s Foundation (KSCF) in India for 17 years to help address issues surrounding child labor in the mica-mining industry of NE India. Through the development of Bal Mitra Grams or Child Friendly Villages (CFVs), KSCF works to eliminate child labor in India by partnering with local communities to develop proactive and sustainable solutions.

Aveda and its parent company, The Estee Lauder Companies, have helped KSCF establish over 500 CFVs to date. These villages seek to ensure that none of its children work in the mica mines by promoting education and enrolling children in school. They also assist in the formation of child councils, which empower youth to be self-advocates and work with local governments to address critical child rights and issues like gender parity. CFVs also ensure communities have access to clean water, health and food security.

Moving forward, Aveda and KSCF will continue to expand our efforts to address challenges in the mica supply chain. Our partnership demonstrates how a collaborative model—one that utilises the expertise of organisations on the ground working directly with local communities and listening to their needs—can lead to lasting solutions to issues that exist in global supply chains. This model has been recognised as a best practice by the National Commission for Protection of Child Protection Rights (NCPCR), the University of Delhi School of Social Work.

Here is a video summarising the Child Friendly Village Model and our impacts to date:

 

Caption: Children of Banjara Community, Recipient of Aveda and KSCF Clean Water Projects, India

To learn more, please visit: Kailash Satyarthi Children's Foundation – Child Labour & Rights NGO India (https://satyarthi.org.in/)
 

Aveda and Asia Network for Sustainable Agriculture and Bioresources


Aveda has partnered with Asia Network for Sustainable Agriculture and Bioresources (ANSAB) based in Kathmandu, Nepal for 18 years focused on biodiversity conservation and livelihood improvement in South Asia.

What began as a sourcing partnership to purchase FSC-certified handmade paper produced by the rural communities of Nepal to wrap specialty gift boxes during their holiday campaign has evolved into a revenue diversification program called the Public Private Community Alliance (PPCA). This program, established by Aveda and ANSAB in coordination with local Nepal Government departments and communities, provides education, training and support on how to sustainably grow and harvest organic vegetables to sell to local and regional markets.

This Ecosystem based commercial and community agriculture system has had a major impact including a resource nursery and demonstration center established with over 100,000 plants transplanted in Nepalese farmer fields to grow and harvest for sale to surrounding towns and cities including the capital, Kathmandu. Additionally, dozens of trainings have taken place on subjects including organic agriculture, biopesticides and micro-nutrient preparation. Aveda and ANSAB are currently working together on a plan to scale the successful program to additional municipalities across Nepal.

In addition to the PPCA, through direct grants to ANSAB from funds raised by the network through Earth Month, Aveda has have provided access to clean water, sanitation and hygiene (WASH) for over 6K people and funded construction of dozens of toilets. They also help protect 42,000 acres of habitat including endangered species like the snow leopard and red panda. 

Here is a video summarising the Public Private Community Alliance Program:

Caption: Members of Public Private Community Alliance Program, Jiri Municipality, Nepal

To learn more, please visit Asia Network for Sustainable Agriculture and Bioresources (ansab.org.np)