Arizona Muse, world renowned fashion model and climate activist, has been a veritable force in the industry for the last decade. But upon realising that fashion’s manufacturing practices may be contributing to the ongoing climate crisis, Arizona committed to learning more about sustainability.
Today, she encourages brands to adopt principles of circularity, working to solve fashion’s pollution and justice problems. A bridge between the worlds of fashion and environmental activism, Arizona deftly uses her platform to educate, engage and encourage action.
We’re thrilled to announce that Arizona is Aveda’s first-ever Global Advocate for Sustainability. Below, she shares three tips for living a more sustainable life, as well as her 100% vegan Aveda favorites.
Get informed on ingredients
Arizona notes that Aveda has a huge amount of power to create positive change through responsible sourcing of ingredients.
Seeking out responsibly sourced, plant-derived ingredients in your everyday products is a great first step to living a more sustainable life.
Focus on Packaging
Arizona recommends supporting brands that embrace responsible packaging practices, such as the use of post-consumer recycled materials. She remarks, “Aveda has made huge efforts to not use virgin plastic or petrochemical plastic in their packaging”. Aveda strives to minimismie packaging as much as possible and maximise its use of PCR while maintaining packaging performance.
We’re proud to have been the first beauty company using 100% post-consumer recycled PET. Today, more than 84% of our skin care and hair styling PET bottles and jars containing 100% post-consumer recycled materials.
Make one small change
When it comes to making a positive impact on our planet, knowing where to start can be difficult. It’s easy to feel like your choices don’t matter or won’t have any influence. Recently, Arizona shared these thoughts on her Instagram account: