Shop Aveda Favorites with 25% off everything
LET'S GET SUMMER READY HAIR:

15% off summer essentials (& more)*

& choose a free full-size leave-in treatment to
add to your order*
*Until 28.05.2024. Prices as diplayed. Some exclusions apply. £79 minimum spend to redeem gift.

Pair your free leave-in treatment with:

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NEW be curly advanced

Improve curl definition by 89%

Our new curl & coil formula for game changing results.

Shop trending hairstyles from the runway.
Make split ends meet:
Up to 2x stronger hair in just one use
Repair visible damage in minutes with botanical repairTM intensive masques.
Watch Antonia Gentry share her curl journey and what curly and coily hair represent to her.

"I don't feel like myself if I go too long without having my curly hair."

Antonia shares her curl journey and what curly and coily hair represent to her.

NEW Be Curly Advanced is Trending!

See the difference with be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced co-wash,
intensive curl perfecting masque,
curl perfecting primer,
and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream
and coil definer gel.

 

More product

Less packaging

 

Get 4x more of your favourite hair & body

care with 30% less packaging* with litres.
All litres now 15% off.

 

15% off shampoo

& conditioner duos

 

A selection of duos include a
free best-selling treatment.

Get the most of your haircare routine.

*Based on the purchase of a 1 litre bottle instead of the same formula in 200ml bottles or tubes.

Earn exclusive rewards

Enroll in our loyalty rewards program for just £10*. Unlock free shipping, exclusive rewards, discounts, and more.

Our terms and conditions have changed. View terms & conditions of the AVEDA PLUS REWARDS program, or see our FAQs

*Complete enrollment during checkout.

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Plant-powered hair care rooted in nature

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*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.

*Laboratory testing on tresses. **From March 24 – September 30, 2024 (or until supplies last), Aveda will donate $20 USD per Botanical Repair™ Strengthening Overnight Serum sold in all participating Aveda locations and online at aveda.com, aveda.co.uk, and Aveda websites in participating countries to ‘charity: water’ to help provide clean, safe drinking water to people in developing countries, up to $600,000 USD donation total.*

***The $20 USD donation amount corresponds to approximately 15.80 GBP per Botanical Repair™ Strengthening Overnight Serum (based on exchange rates applicable on January 15, 2024). The maximum total donation amount corresponds to approximately 474,014 GBP (based on exchange rates applicable on January 15, 2024). The actual donation will be paid in USD. charity: water is a U.S. based charity incorporated and tax-exempt in the U.S. and operating globally.

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.