1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses treated with be curly advanced™ coil definer gel or curl enhancer cream vs unwashed hair.
3Ex-vivo testing on tresses treated with be curly advanced™ curl enhancer cream vs untreated hair.
4Be curly advanced franchise is 93%+ naturally derived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
NEW be curly advanced™
Up to 2X more shine*
Experience new curl and coil care, perfected by plants
and co-created by textured hair experts and scientists.
*Ex-vivo testing on tresses treated with be curly advanced™ curl enhancer cream or coil definer gel vs unwashed hair.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
CLEANSE
TREAT & STYLE
Pick the right routine
for your unique curls and coils
2A-3C
for waves and loose curls
Shampoo
Conditioner
Masque
Primer
Curl Enhancer
3C-4C
for coils and tight curls
Shampoo
Co-wash
Masque
Primer
Coil Definer
Your step by step regimen
be curly advanced™
1. Cleanse
shampoo
Removes build-up without stripping.
Between wash days.
co-wash
Gently cleanses, hydrates and reduces frizz.
2. Condition
intensive curl perfecting masque
Smooths, conditions and adds shine.
Alternate masque or conditioner depending on hair's needs.
conditioner
Detangles and retains moisture until next wash.
3. Prime
curl perfecting primer
Creates foundation for styling products and protects from drying effects of sun.
4. Style
coil definer gel
Adds shine, defines and reduces frizz.
curl enhancer cream
Hydrates, defines and reduces frizz.
More advanced than be curly™
and made for more types of curls and coils
72-hour
frizz protection in high humidity1
Up to 2X
shinier curls and coils2
89%
more definition3
93%
naturally derived4
Co-created
by texture experts
A vegan
curl-strengthening peptide
derived from hydrolyzed pea and vegetable proteins fortifies naturally fragile curly, coily and wavy hair types.
Kokum seed butter
deeply nourishes, conditions and provides slip and detangling to help reduce breakage of curls, coils and waves.*
See the difference with be curly advanced™
MODEL CURL TYPE: 4B/C
Before: Unwashed hair.
After: Results with be curly advanced™ co-wash,
intensive curl perfecting masque,
curl perfecting primer, and coil definer gel.
MODEL CURL TYPE: 3C
Before: Unwashed hair.
After: Results with be curly advanced™ shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream and coil definer gel.
NEW be curly advanced™
"We created these formulas with thoughtful ingredients
that treat your hair well, so you can feel your best."
RENÉE GADAR, GLOBAL ARTISTIC DIRECTOR, TEXTURE
Hair & Scalp Check
Over 4 million possible combinations, our tool combines powerful data and logic to give you a personalized routine.
Texture experts and scientists worked together to develop these advanced formulas for more types of curls and coils.
Frequently Asked Questions
How do I start my curly hair routine?
The easiest way to start your curly hair routine is with a curly hair shampoo and curly hair conditioner. Our Be Curly Advanced™ Shampoo controls frizz instantly while the Be Curly Advanced™ Conditioner increases curl and coil hydration and manages flyaways.
How can I keep my curls healthy?
Our Be Curly Advanced™ Intensive Curl Perfecting Masque is a great way to keep your curls healthy. This curl cream masque makes waves, curls and coils smoother, conditioned and shiny.
How do I make my curly hair not frizzy?
Looking for frizzy hair products? Our whole Be Curly Advanced™ range is expertly created to enhance curls and reduce frizz - the Be Curly Advanced™ Shampoo is the best shampoo for curly hair as it instantly reduces frizz for 48 hours*.
*testing on tresses treated with Be Curly Advanced™ Shampoo and Conditioner.
How do you moisturise curly hair?
The best curly hair products for keeping your curls hydrated are the Be Curly Advanced™ Conditioner, which moisturises hair instantly by an incredible 87%**, and the Be Curly Advanced™ Curl Enhancer Cream, which hydrates hair by 92%** without weighing curls down.
*testing on tresses vs. untreated hair.
How can I enhance my curly hair?
In order to enhance curls and coils, look for products for curly hair like our Be Curly Advanced™ Curl Enhancer Cream, which Increases definition by 89%***, and our Be Curly Advanced™ Coil Definer Gel, which provides long-lasting definition and hold to coils.
***testing tresses treated with Be Curly Advanced™ Shampoo, Conditioner, Curl Perfecting Primer and Curl Enhancer Cream vs. untreated hair.
What curl type am I?
TYPE 2: WAVY
2a: Tousled waves that have a little volume
2b: More defined, volumous waves that start a few inches down from scalp
2c: Waves start at the root and are in a more defined S shape, with more body
TYPE 3: CURLY
3a: Defined loop-shape curls
3b: Spring curls with more volume than 3a curls
3c: Tight corkscrew curls with lots of volume
TYPE 4: COILY
4a: S-shaped corkscrew coils that are dense but have a visible curl pattern
4b: Z-shaped coils that are tighter and less defined than 4a coils
4c: The tightest, densest Z-shaped coils
Find out more about your curl type in this Nutriplenish article.