Inspired by our mission of care, 2021 marks a groundbreaking chapter in the evolution of Aveda—all of our hair care, hair colour, body care, makeup and aroma products are 100% vegan—now and forever.
A planet-first legacy
Our vegan pledge is a critical step in our planet-first commitment. Cruelty-free since our inception in 1978, we strive to set an example for environmental leadership and responsibility.
We are proud to have signed the Ceres Principles in 1989 to mobilize business leadership on climate change, and are proud to have put these Principles into action by, for example, becoming the first beauty company to manufacture products with 100% wind energy in our primary facility.* We were also the first beauty company to use 100% post-consumer recycled PET, with 85% of our hair and skin care bottles and jars now adhering to this standard.
At our Blaine, Minnesota headquarters our dedication to sustainability comes to life in innumerable ways such as acres of land featuring honeybee colonies, an employee-tended vegetable garden and a wind- and solar-powered main building.*
100% vegan formulas
It is through our products that our mission should be most clearly represented, which is why formulating high-performance, 100% vegan products was of chief importance. By definition, vegan products are those created without any animal or animal-derived elements such as beeswax, honey, keratin and glycerin. And although we only used honey and beeswax-derived ingredients in a limited number of our products, it was no easy task to remove them.