Customer Service / General Information / Privacy Policy
privacy policy
When you provide Aveda Limited with information through this UK website, www.aveda.co.uk, we respect your privacy. It is important for you to understand what information we collect about you during your visit and what we do with that information. Your visit to this Site is subject to this Privacy Policy and our Terms and Conditions. Please note that this Privacy Policy governs only information provided to Aveda UK Site. It does not govern any other information or communications that may reference Aveda, e.g., communications from Aveda counters located within brick and mortar retail stores and salons. If you visit one of our other regional websites, e.g., aveda.com, you are subject to the privacy policy applicable for that website and we suggest that you consult such privacy policy.
1. Information Collection

We do not collect personally identifiable information about you, except when you provide it to us directly or through a third party. For example, if you decide to complete a user registration form, complete an online survey or make a purchase, you may be asked to provide certain information such as your contact information (name, email address, mailing address and telephone number), birthday, gender and product and/or cosmetic concerns, and the brands and products you use. If you decide to place an order, we will also need to know your delivery and billing address, credit card number and expiry date. Please note you may be transferred to a third party service provider's website in order to submit this information.

Sensitive information is not generally sought through this Aveda UK Site. Sensitive information includes data relating to: race or ethnic origin; political opinions; religious or other similar beliefs; physical or mental health. If you do provide sensitive information, by providing that information you explicitly consent to us using it in accordance with this Privacy Policy.

If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information. Please note that if you do not wish to provide any personal information, you will not be able to make purchases on this Site.

To protect your personal information, users registering at this Site must also enter a user name and password.

Prior to your submission of your personally identifiable information to this Aveda UK Site, you will be asked whether you consent to the processing and transfer of your personal information in accordance with this Privacy Policy. If you consent, you will be able to submit your information to this Aveda UK Site.
2. Use of Personally Identifiable Information

We strive to provide you with a full range of personalised haircare, skincare and cosmetic products and services designed to meet your unique hair and cosmetic needs. In order to provide you with this level of service, we may use your personal information in the manner described below:

a. Communications to Serve You

If you have elected to provide us with your contact information, e.g., by registering at the Aveda UK Site, emailing our Customer Service department or placing an order, we may provide you with service related announcements concerning the Aveda UK Site or contact you regarding your customer service requests or your order. For example, all registered users will receive a welcoming email to confirm their registration. We may also contact you to respond to product questions or concerns that you may express. These types of communications are necessary to serve you, respond to your concerns and to provide the high level of customer service that we offer our customers.

b. Opt-In Communications

In addition to the essential service related announcements that we will send you as described in Section 2(a) above, if you opt-in during the Aveda UK Site registration process or at other times when you submit personally identifiable information, the information you provide may be used to create and deliver to you our newsletters, surveys or other communications containing product and event information, haircare and cosmetics tips or promotions ("Opt-In Communications"). For example, we may look at what you have previously ordered in an attempt to tell you about promotions that will be of particular interest to you. We will also assume that you have indicated your consent to opt-in if you have given us your details when placing an order without opting-out by un-ticking the consent boxes. If you prefer not to receive such Opt-In Communications, please do not opt-in to receive these communications or, if you are giving us your details when placing an order, please opt-out when given the opportunity to do so. If you do opt-in (or if you do not opt-out when placing an order) and later decide that you would no longer like to receive these communications, see Section 13 (Choice/Opt-Out) below.
3. Use of Personally Identifiable Information by Group Companies

We may share your personally identifiable information with our affiliates and other divisions our company that distribute and market Aveda products (the "Group Companies"). Group Companies may use this information in accordance with this Privacy Policy. See also Section 6.
4. No Disclosure of Personally Identifiable Information for Third Party Marketing Without Your Consent

We will not provide your personally identifiable information to third parties for their use in marketing their products or services to you without your consent.
5. Disclosure of Personally Identifiable Information

a. Fraud Protection and Compliance with Law

We may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.

b. Service Providers

We may retain other companies and individuals to perform functions consistent with our Privacy Policy on our behalf. Examples include customer support specialists, webhosting companies, credit card processing companies, fulfillment companies (e.g., companies that fill product orders or coordinate mailings), data analysis firms and email service providers. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose. See also Section 6. Please note that any service providers which may be named in this Privacy Policy for your convenience, e.g., Coremetrics in Section 7 hereof, are not our only service providers.

c. Special Events

If you elect to participate in any promotions, sweepstakes, surveys, questionnaires or other events during your visit to our Aveda UK Site, the rules or terms and conditions for those events may indicate that your personally identifiable information will be shared with third parties. By choosing to participate and submitting your personally identifiable information with respect to such events, you consent to disclosure of your personally identifiable information to such third parties. This Site is not responsible for and disclaims all liability for any use of the information you choose to provide to such third parties.

d. Business Transfers

As we continue to develop our business, we might sell certain of our assets. In such transactions, user information, including personally identifiable information, generally is one of the transferred business assets, and by submitting your personal information on the Aveda UK Site you agree that your data may be transferred to such parties in these circumstances.
6. Transfer of Data to Other Countries

The Group Companies and third parties referenced in Sections 3 and 5 who will receive your information only for the purposes set forth in this Privacy Policy, the third parties with whom you direct us to share your information referenced in Section 4 and the databases in which your personally identifiable information may be stored may be located both inside and outside the United States ("US") and the European Union ("EU"). By providing personally identifiable information to this Aveda UK Site, you acknowledge and accept that the Group Company or third party which receives your personally identifiable information may be located within a state or country which does not guarantee the same level of protection for personally identifiable information as the one in which you reside.
7. Cookies, IP Addresses, Pixel Tags & Tracking Technology

A cookie is a piece of data that enables us to track and target your preferences. We may place a "cookie" on your computer's hard drive so we can recognize you as a return user and personalize your experience and your use of our Aveda UK Site. The cookie will be stored on your computer's hard drive until you remove it. We may also use temporary or 'session' cookies to help you shop. These cookies will expire when you place an order. You can have your browser notify you of, or automatically reject, cookies. If you reject our cookies, you may still use the Aveda UK Site, but you may be limited in the use of some of the features.

We may also use IP addresses to analyze trends, administer the Aveda UK Site, track traffic patterns, and gather demographic information for aggregate use, as well as in combination with your personally identifiable information for credit fraud protection and risk reduction.

When you visit this Aveda UK Site or view one of our emails, we may use pixel tags (also called "clear" gifs), tracking links and/or similar technology to note some of the pages you visit on our Aveda UK Site and personalize your experience. We may also use pixel tags to determine what types of email your browser supports. We may use the information collected through pixel tags, tracking links and similar technology in combination with your personally identifiable information.

We are continuously working to make your experience on our Aveda UK Site better. To this end, we have retained a company, Coremetrics, to assist us in better understanding your use of our Aveda UK Site. Coremetrics will place cookies on your computer to collect information on our behalf that will show us how you come to our site and how you use and navigate our Aveda UK Site. Coremetrics is contractually required to maintain all information collected on our behalf in confidence. However, you may elect to limit or eliminate the data that Coremetrics collects regarding your use of our Aveda UK Site by clicking here.

Some of our other business partners and service providers may also use cookies on their sites. For example, you may have clicked through to our Site from one of their sites. We have no access to, or control over, these cookies and do not accept any responsibility for such third party cookies. Please refer to the privacy policies posted on the applicable third party website to understand the third party's use of cookies and your options relating to those cookies.
8. Use of Aggregate Information

We may use the information you provide in aggregate (non-personally identifiable) form for internal business purposes, such as generating statistics and developing products and marketing plans. We may collect, store or accumulate certain non-personally identifiable information concerning your use of the Site, such as information regarding which of our pages are most popular. We may share or transfer non-personally identifiable information with or to our affiliates, licensees and partners. See also Section 6.
9. People under 18

If you are under 18 years of age, you may browse our Site. However, you may not provide personal information to us. For example, you cannot register or make a purchase. This Site is not designed for minors and we do not knowingly collect personally identifiable information from any person under 18 years of age. If you are under 18 years of age and have any questions or concerns about this Site, please seek guidance from a parent or responsible adult.
10. Links

This Aveda UK Site may contain links to or from other websites. Please be aware that we are not responsible for the privacy practices of other websites. This Privacy Policy applies only to the information we collect on this Aveda UK Site. We encourage you to read the privacy policies of other websites you link to from our Aveda UK Site or otherwise visit.
11. Security

We implement various security measures in accordance with industry standards to protect the security of your personal information. Your personal information will be stored at facilities located across the world and not necessarily within the EU. See also Section 6. If you have any questions about security at the Aveda UK Site, you can email us by clicking here.
12. Accuracy of and Updating Your Information

We will take reasonable steps to create an accurate record of any personal information you have submitted through this Site. However, we do not assume responsibility for confirming the ongoing accuracy of your personal information.

You are responsible for keeping your information on file with us up to date. You may review and change the personally identifiable information you provide to us at any time by emailing us at: infoaveda@aveda.co.uk. If you are a registered user, you can also review, change or correct your personal information at any time by clicking here.
13. Choice/Opt-Out

You may opt out of receiving future Opt-In communications when you register at this Site or otherwise provide your contact information to us. You may change your preferences at any time by clicking here or clicking the "unsubscribe" link at the bottom of each Opt-In Communication e-mail you receive. Please note that this opt-out only applies to Aveda UK Site Opt-in Communications and does not apply to communications to serve you (described in Section 2(a) of this Privacy Policy) or to other communications, which may reference Aveda, e.g., from a retail store and salon.
14. Data Controller

The information you provide to use will be managed by Data Controller, Aveda Limited, Constellation House, 3 Kites Croft Business Park, Warsash Road, Fareham, PO14 4FL.
15. Notification of Changes

We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy.
16. Comments

We have taken great measures to ensure that your visit to our Aveda UK Site is an excellent one and that your privacy is constantly respected. If you have any questions, comments or concerns about our privacy practices, please contact us by e-mail at infoaveda@aveda.co.uk

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