shop new be curly advanced for coily, curly & wavy hair


NEW be curly advanced

Your 94%+ naturally derived*
wash day routine

Cleanse, nourish, define and add shine to curls and
coils with powerful, plant-perfected formulas.

*Be curly advanced shampoo, conditioner, co-Wash and intensive curl perfecting masque are 94%+ naturally derrived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

April 25th is International Hairstylist Day

Celebrate our favourite day of the year with us

Shop trending hairstyles from the runway.

Trending runway hairstyles.

Shake up your styling routine with Artist-approved looks that put fashion first.

Join Aveda+ rewards program

Reduce blow-dry time by 50%

& prevent hair breakage.
Free with all orders from £69+. 200ml size gifted.1 T&Cs here.

Our new be curly advanced range is here

made for more types of curls, coils and waves

be curly advanced is more advanced than be curly and made for more types of curls and coils

72-hour
frizz protection in high humidity1
Up to 2X
shinier curls and coils2
89%
more definition3
93%
naturally derived4
Co-created
by texture experts

Discover Aveda

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced

Improve curl definition by 89%*

Reduce frizz, hydrate, strengthen and more with our new curl
formula for game changing results.

See the difference with be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced co-wash,
intensive curl perfecting masque,
curl perfecting primer,
and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream
and coil definer gel.

Discover bestsellers

Reduce the look of split ends by 84% in 1 night with botanical repair strengthening overnight serum. Every purchase helps fund c

LIMITED-EDITION
botanical repair
strengthening overnight serum

Reduce the look of split
ends by 84% in 1 night*.

$20 from each purchase** directly funds clean water projects.

Our Online Services

Plant-powered hair care rooted in nature.




 

1Based on the purchase of a 1 litre bottle instead of the same formula in 200ml bottles or tubes.

*Laboratory testing on tresses. **From March 24 – September 30, 2024 (or until supplies last), Aveda will donate $20 USD per Botanical Repair™ Strengthening Overnight Serum sold in all participating Aveda locations and online at aveda.com, aveda.co.uk, and Aveda websites in participating countries to ‘charity: water’ to help provide clean, safe drinking water to people in developing countries, up to $600,000 USD donation total.*

***The $20 USD donation amount corresponds to approximately 15.80 GBP per Botanical Repair™ Strengthening Overnight Serum (based on exchange rates applicable on January 15, 2024). The maximum total donation amount corresponds to approximately 474,014 GBP (based on exchange rates applicable on January 15, 2024). The actual donation will be paid in USD. charity: water is a U.S. based charity incorporated and tax-exempt in the U.S. and operating globally.

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.