*Laboratory testing on tresses. **From March 24 – September 30, 2024 (or until supplies last), Aveda will donate $20 USD per Botanical Repair™ Strengthening Overnight Serum sold in all participating Aveda locations and online at aveda.com, aveda.co.uk, and Aveda websites in participating countries to ‘charity: water’ to help provide clean, safe drinking water to people in developing countries, up to $600,000 USD donation total.*

***The $20 USD donation amount corresponds to approximately 15.80 GBP per Botanical Repair™ Strengthening Overnight Serum (based on exchange rates applicable on January 15, 2024). The maximum total donation amount corresponds to approximately 474,014 GBP (based on exchange rates applicable on January 15, 2024). The actual donation will be paid in USD. charity: water is a U.S. based charity incorporated and tax-exempt in the U.S. and operating globally.

¹Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. ²85%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. ³Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.