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“We see Aveda as partners in the preservation of our land. Who could have seen
17 years ago that a chance meeting at the Rio Summit would lead to this outcome: 178,000 hectares of rainforest being demarcated, allowing the Yawnawa to truly
protect this land. This partnership does not stop there, with Aveda helping fund Yawanawa border patrols and much more in 2010 - thank you to everyone at Aveda!” Tashka Yawanawa 2009
17 years ago that a chance meeting at the Rio Summit would lead to this outcome: 178,000 hectares of rainforest being demarcated, allowing the Yawnawa to truly
protect this land. This partnership does not stop there, with Aveda helping fund Yawanawa border patrols and much more in 2010 - thank you to everyone at Aveda!” Tashka Yawanawa 2009
During the month of November a long standing partner of Aveda, Tashka Yawanawa of the Yawanawa Tribe visited London for a series of events.
Tashka personally received an invitation from Prince Charles to the Prince's Rainforest Project Event. The event took place at Clarence House where Tashka met with Prince Charles to discuss their joint environmental efforts.
Tashka also gave a blessing to the Ghost Forest installation on Thursday, 19th November; an Art Installation by Angela Palmer, which remained for a week at London's landmark location, Trafalgar Square.
A group of 10 primary rainforest tree stumps, most with their buttress roots still attached, were presented as a ‘Ghost Forest'.
Ghost Forest is an original and ambitious art installation which was designed to dramatically raise public awareness of the connections between deforestation and climate change, to coincide with the UN Climate Change Conference COP15, in Demark.
Chief Tashka Yawanawa blessed the trees of the Ghost Forest. He then discussed the dangers of deforestation and climate change as to how he will raise a series of initiatives to preserve the Yawanawa language and culture, to improve their water supply and protect their land.
Aveda is proud to have worked with the Yawanawa over the last 17 years to help them re-establish their homeland and culture and build their business capacity.
Aveda helped the Yawanawa gain organic certification with a pharmaceutical facility that processes their urukum; a bushy tree plant that produces spiky red or green pods, providing a beautiful, natural colorant that is free from petrochemicals, synthetic dyes and fragrances; from the rich Earth to Aveda's products.
Tashka personally received an invitation from Prince Charles to the Prince's Rainforest Project Event. The event took place at Clarence House where Tashka met with Prince Charles to discuss their joint environmental efforts.
Tashka also gave a blessing to the Ghost Forest installation on Thursday, 19th November; an Art Installation by Angela Palmer, which remained for a week at London's landmark location, Trafalgar Square.
A group of 10 primary rainforest tree stumps, most with their buttress roots still attached, were presented as a ‘Ghost Forest'.
Ghost Forest is an original and ambitious art installation which was designed to dramatically raise public awareness of the connections between deforestation and climate change, to coincide with the UN Climate Change Conference COP15, in Demark.
Chief Tashka Yawanawa blessed the trees of the Ghost Forest. He then discussed the dangers of deforestation and climate change as to how he will raise a series of initiatives to preserve the Yawanawa language and culture, to improve their water supply and protect their land.
Aveda is proud to have worked with the Yawanawa over the last 17 years to help them re-establish their homeland and culture and build their business capacity.
Aveda helped the Yawanawa gain organic certification with a pharmaceutical facility that processes their urukum; a bushy tree plant that produces spiky red or green pods, providing a beautiful, natural colorant that is free from petrochemicals, synthetic dyes and fragrances; from the rich Earth to Aveda's products.
AVEDA PRODUCTS THAT CONTAIN URUKU:
Control Paste
Black Malva Shampoo
Black Malva Color Conditioner
Blue Malva Shampoo
Blue Malva Color Conditioner
Camomile Shampoo
Camomile Color Conditioner
Clove Shampoo
Clove Color Conditioner
Madder Root Shampoo
Madder Root Color Conditioner
Our partnership with the Yawanawa of Brazil is a story of spirit and sustainability deep in the rainforest.
Read more about Uruku »
Control Paste
Black Malva Shampoo
Black Malva Color Conditioner
Blue Malva Shampoo
Blue Malva Color Conditioner
Camomile Shampoo
Camomile Color Conditioner
Clove Shampoo
Clove Color Conditioner
Madder Root Shampoo
Madder Root Color Conditioner
Our partnership with the Yawanawa of Brazil is a story of spirit and sustainability deep in the rainforest.
Read more about Uruku »
