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about Aveda
guiding principles
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Renewable Energy
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Giving
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Responsible Packaging
History
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Our Company
Campaigns
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Our Products
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Earth and community care
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Ingredients
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Mission
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Guiding principles
Cradle to Cradle Certified™
Ghost forest blessing
Aveda - Guiding principles
GUIDING PRINCIPLES

We lead by example. See what guides us in support of our mission to care for the world we live in.
Mission
Beauty Is As Beauty Does. Discover our mission.
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Mission
Environmental Sustainability Policy
We believe there is no responsible alternative to doing business other than through environmental sustainability.
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Environmental Sustainability Policy
CERES
Take action. Make changes. How we support the Coalition for Environmentally Responsible Economies (CERES).
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CERES