EARTH MONTH 2008
| Organic Lavender Matters |
| Aveda partners with farmers to support their conversion from conventional to organic farming and create a sustainable supply |
| Organic farming reduced agricultural water pollution up to 75 percent |
| 90% of our essential oils and 89% of our raw herbal ingredients are certified organic |
| We are one of the largest purchasers of organic ingredients in the beauty industry. Learn more about all our Earth Month Partners here >> |
OUR EARTH MONTH CAMPAIGN
Each year during the month of April, Aveda salon and spa professionals, employees and guests work together to raise funds for grassroots organizations that protect biodiversity and address environmental issues around the world. The Earth Month campaign focuses on a specified environmental topic each year, helping to raise awareness around the issue, cultivate and educate supporters, and contribute funds to dedicated non-profit conservation organizations.
What started out as a day of awareness in 1990 has grown into a month-long international effort to involve the entire network in Earth Month activities. Salons, institutes, experience centers and offices are free to tailor their Earth Month effort according to their own strengths and creativity. Some contribute a portion of all sales that month, or work during a “Day of Beauty” when they're not normally open and contribute all sales from that day. Others partner with local environmental groups to hold silent auctions, online auctions and fashion shows.
Each year, the proceeds benefit various environmentally-focused nonprofit groups, such as the Greenhouse Network, Clean Air-Cool Planet, Global Greengrants Fund, Chicago Wilderness, Potomac Conservancy, the Gulf Coast Restoration Network and more. Since 1999, Aveda has raised over $8 million dollars for over 70 Earth Month Partner organizations worldwide.
Check out the table below for more information on past Earth Month themes and successes.
For more information, contact the Earth & Community Care Team.
Aveda Earth Month History
Year | Theme | Donations | Activism |
1990 | Earth Day | Global ReLeaf | Arbor Day planting |
1992 | Makeover for Planet Earth | Give to the Earth | |
1993 | Do the planet a world of good | Give to the Earth | |
1994 | Do it for 30 days, make it a habit for life | Give to the Earth | |
1995 | What on earth are we doing? | Give to the Earth | |
1996 | One World, One Vision, One Week | Give to the Earth | |
1997 | One world, One vision, One month | Give to the Earth | |
1998 | See the Forest, Not the Trees | Give to the Earth | |
1999 | Halt Deforestation | 9 Partners: $300,000 | Petition: 118,000 signatures |
2000 | Habitat Protection | 10 Partners: $365,000 | Petition: 120,000 signatures |
2001 | Clean Water & Dams | 12 Partners: $422,000 | Petition: 161,000 commitments |
2002 | Stop Global Warming | 18 Partners: $720,000 | Pledge: 104,000 commitments |
2003 | Stop Global Warming | 18 Partners: $750,000 | Pledge: 125,000 commitments |
2004 | Stop Global Warming | 25 Partners: $950,000 | Pledge: 144,000 commitments |
2005 | Endangered Species: Save our Power Plants | 25 Partners: $1,000,000 | Petition: 230,000 signatures |
2006 | Endangered Species: Save Plants, Save Yourself | 25 Partners: $1,500,000 | Petition: 275,000 signatures |
2007 | Access to Clean Water | 1 Global Partner, 21 Regional Partners: $2,123,305 | Petition: 2,000 text messages |
2008 | Access to Clean Water | 20 Regional Partners: $2,867,922 |
Earth Month Alumni Fund Program
In 2005, Aveda created a new grant program focused on supporting organizations that had previously partnered with the Aveda network during Earth Month. Grants are awarded to these Earth Month Alumni to help exclusively with their organizational capacity building efforts. Programs supported through this program have included the development of long range and strategic plans, staff training and development opportunities, branding and communications planning, and the creation of e-communications systems. By funding these types of activities, Aveda is helping to ensure the longevity of our Earth Month partner organizations, the advancement of their programs and the continuous development of their dedicated staff and board members. Since 2005, Aveda has contributed over $600,000 to our Earth Month Alumni through this program.